Unstuck Pages

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.

As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.

What happens when teens take over a Twitter war, for the sake of protecting their own families’ legacies? ‘Tweet Cute’ is the hypothetical answer, it seems, in a very, very updated version of ‘You’ve Got Mail’ where ‘enemies’ in real life are actually forging a deeper and meaningful connection over an anonymous school app.

There’s a bit more complexity than that of course, even as Jack and Pepper duke it all out over their family food business, while balancing their own issues and insecurities that do in fact, capture these angsty years on the cusp of adulthood pretty well. The Twitter food war takes up a lot of the story as do the secret identity bits—it did admittedly get a little too much at times and made me cringe at the never-ending oneupmanship—and it’s so picture-perfect of the internet’s fickleness and its viral power that you can’t help but smile and get swept up with the ride, milking it for as long as it lasts. That this is also about food made me wonder if Emma Lord should have also included all the recipes in her appendix.

There’s enough of a YA romance if you squint—romantic feelings are talked about in an oblique way, as discomfort, as awareness, but never as the overt type of sexiness you’d find in a typical adult romance—but ‘Tweet Cute’ stays on safe-ish ground, very above the belt and very focused on friendship that might turn into more. Emma Lord juggles this with the impending train wreck that you can see coming a mile away with admirable ease, as Jack and Pepper move from adversaries to friends to something a little more. Though this doesn’t happen without a lot of reflection and realisation along the way about themselves, their relationships and their own families.

However, it’s also peppered with enough self-awareness in the character voices that sometimes surpass the maturity of a teen which gave me a bit of pause. Lord does write Pepper/Jack adopting a certain wry distance of stepping away from the action and then commenting on their own behaviour, giving a slight bit of meta that sometimes translate into longer than necessary inner monologues that sometimes keeps the momentum from going forward. I did take a few days with ‘Tweet Cute’ as a result, putting it down then taking it up again when I had the time; it wasn’t as ‘unputdownable’ as I’d hoped it would be, though each time I did continue however, its entertainment value never failed.