Series: Slow Burn #2
Published by Montlake Romance on 15th May 2018
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A wallflower gets seduction tips from a playboy athlete—until love changes the rules.
Socially awkward Joellen Bixby has a date every Saturday—with her cat, a pint of ice cream, and fantasies of the way-too-handsome Michael Maddox. She’d give anything to win over the unattainable CEO of her firm, but how can she when she blends in so well with her cubicle? The answer may be closer than she thinks.
Cameron McGregor is a cocky, tattooed Scottish rugby captain who just moved in next door. He’s not Jo’s type—at all—but the notorious playboy is offering to teach the wallflower everything he knows about inspiring desire. Though a lot of women have rumpled Cam’s kilt, Jo is special. Far from the ugly duckling she thinks she is, in Cam’s eyes she’s sharp, funny, and effortlessly sexy. Now, thanks to him, Jo is blooming with confidence and has the man of her dreams within reach.
Unfortunately for Cam, he’s just helped to push the woman of his dreams into the arms of another man—and now he’s in the fight of his life to keep this beauty from getting away.
Starting ‘Melt for You’ was quite an apprehensive step to take, I’ll readily admit.
Considering that I loved the spunk and the unexpected but fun retelling of Beauty and the Beast in J.T. Geissinger’s first book in this series (which made me request this ARC), the blurb to this one—so different from the first—gave me pause. The inexperienced woman vs. the experienced commitment-phobic womaniser CEO/athlete/military man etc. ranging from fun-loving to sleazy is one of the tropes all too common in the romance genre and one that I most dislike with a vehemence that rivals my hate for, say, bad public transport management.
I realise this puts me in the minority and I can’t count myself as one of those readers who claps and whoops for the uber-manwhore and feels triumphant that some lone woman finally manages to ’tame’ him even as it takes a process as elaborate and sensitive as sprucing up her self-esteem or image issues. That, pitted against how much I do enjoy Geissinger’s writing and the promise of the loose retelling of ‘The Ugly Duckling’ however, the latter won out…marginally.
‘Melt for you’ starts off with the kind of self-deprecating, smart-alecky talk of Joellen Bixby that rambles on about Christmas shopping to fatness and hair-colour, done in the uncanny style of Bridget Jones: a stream-of-consciousness type, neurotic mash of ageing fears and randomness manifesting as humour. Because of this, Cam obviously stands in sharp contrast to an awkward, thirty-six heroine who has far, far lower self-esteem than a bacne-ridden teen—cocky, obnoxious, and insufferable about his well-earned reputation with the ladies. The build here isn’t quite between 2 protagonists who have their eyes on each other; instead, Joellen’s fixation with her boss while Cameron McGregor with the panty-dropper reputation isn’t the most romantic setup that I can buy into, not when the weird love triangle goes on up until the last quarter of the book.
More disturbingly though, there were many things I found myself wishing. I wished Joellen thought better of herself, from the very start, because those issues of hers struck hard (and too close to home as a family member struggles with this) and made me somewhat heartsick. I wished she saw her own self-worth without the need of some help from a well-known player who’d actually spent the entire book playing reaffirming aunt.
Above all, I wished I laughed more and took this less seriously like the rom-com it’s meant to be, but I couldn’t. Not with the deep-seated issues that I know go deeper than perfect physical appearance being the apparent answer to everything, a commonly-held hypothesis that Joellen was determined to get on board with. Not when I’m passionately against women feeling as though they need to do to extreme lengths so they get noticed by a man. Dour as this review is—which is influenced clearly by what I’ve seen happen to others—, ‘Melt for You’ if anything, throws this starkly into the spotlight and strangely, what mattered more than the HEA is Geissinger’s reinforcement of this past the epilogue.